Blog

Short thoughts on UX, product design, and building better digital experiences.

What does a product designer actually do article thumbnail

12 Mar 2026

What Does a Product Designer Actually Do?

Author: Viraj Sirimanna

A practical look at product design beyond UI, covering the business, UX, and interface layers that connect strategy to execution. The article explains why strong product design is really about solving the right problem in the right way.

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Designing for Casual Users vs Power Users article thumbnail

24 Jan 2026

Designing for Casual Users vs Power Users

Author: Viraj Sirimanna

A practical take on why power-user UX is about rhythm, endurance, and reducing friction in repeated workflows. The post compares casual-user and power-user needs across frequency, goals, interaction design, and success metrics.

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Designing Scalable UX Patterns article thumbnail

08 Jan 2026

Designing Scalable UX Patterns: Why Teams Matter More Than Components

Author: Viraj Sirimanna

A long-form reflection on why design systems scale through shared principles, ownership, documentation, and collaboration, not just component libraries and tools. This article covers governance, accessibility, tokens, and the cross-functional rituals that keep systems resilient as organizations grow.

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Plate Return Station in Bangkok article thumbnail

15 Dec 2025

How a Plate Return Station Changed a Bangkok Food Court

Author: Viraj Sirimanna

An observation from a Bangkok food court showing how one behavioral intervention improved flow, reduced waiting time, and lowered operational overhead. The piece explores how service design can create measurable impact without large technical investments.

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